POSITION OVERVIEW
As an account services manager in the internal creative agency at MGM Resorts, I was assigned to the Mandalay Bay account. I was able to conceptualize, produce, and launch two campaigns utilizing only internal resources.
STRATEGY WORK
Liberated Invitations
When a newly launched Gastro Pub with a popular bar is needing a boost in dining room covers, we told consumers to “Party In the Front, Dinner In Back.”
Digital Disruption Series
In an effort to “stop the scroll” we created a series of ads that mimicked Facebook’s UI, all themed around the launch of the 2016 pool season.