Digital Disruption Series.

Position: Account Services Manager
My Role: Strategy, Production, & Launch lead in the MGM Resorts Internal agency.

Campaign Summary: We took on a new way to advertise the biggest season for Mandalay Bay, pool season. Using unique creative that imitated elements of Facebook’s UI, we created scroll stopping ads that forced the consumer to engage.

This later evolved to an additional exercise where we created a series of all new animations unique to the orientation of Mandalay Bay’s new marquee screen.