Your Seat Is Waiting.

Position: Director of Brand Strategy
My Role: Strategy, Production, & Launch lead, reporting directly to Vice President of Brand Strategy.

Campaign summary: There were definite challenges to marketing an Entertainment Company during a global pandemic, or marketing any sort of business anchored on large crowds. With the “Your Seat Is Waiting” campaign we took the lack of in-person entertainment as an opportunity to market the versatile sports viewing opportunities in Las Vegas.