POSITION OVERVIEW
August of 2018, MGM Resorts opened a fully integrated casino resort in the heart of Western Massachusetts. I held the position of Brand Marketing Manager on the property opening team assisting in; the develop the of all venues brands, execution of opening brand campaign, and developing the sustaining post-opening campaign.
STRATEGY WORK
This is a First.
The grand opening brand campaign for MGM Springfield.
The first casino in the city of firsts.
There’s Always A Reason
Following the grand opening buzz, the “There’s Always A Reason” campaign tells local consumers that any occasion deserves a little fun.
