MGM Rewards Rebrand

Position: Executive Director of Brand Strategy
My Role: Strategy, Production, & Launch lead, reporting directly to Vice President of Brand Strategy.

Campaign summary: In February of 2022, MGM Resorts’ loyalty program M life Rewards, rebranded to a new loyalty program under the name “MGM REWARDS”. Not only was this a rebrand, but also a transitional period where MGM Rewards became the consumer facing brand for the company.