Position: Executive Director of Brand Strategy
My Role: MGM Resorts Lead Brand Strategist
Campaign summary: I led the development of a fan-first activation at the Bellagio Fountain Club that blended Formula 1 culture with one of the most iconic venues on the Las Vegas Strip. Designed to appeal beyond the ultra-luxury audience, the experience captured global media attention, generated billions of impressions, and became a defining moment of Grand Prix weekend..

Introducing the Bellagio Fountain Club.

I led the branding efforts for the Bellagio Fountain Club, ensuring its unique value proposition was clearly communicated and resonated with our target audience. Through strategic brand marketing, I crafted a compelling brand identity and messaging that highlighted the club's luxurious amenities and exclusive vantage points. I oversaw the development of promotional materials, digital campaigns, and partnership initiatives, effectively positioning the Bellagio Fountain Club as the ultimate VIP experience during the F1 Las Vegas Grand Prix. My efforts were instrumental in bringing this premium product to life and establishing its presence in the high-end hospitality market.